Definition of Marketing

Definition of Marketing According to American Marketing Association, marketing involves identifying the items and services that customers prefer. After identifying the items and services, an approach is then developed for pursuing customers to make the purchase. For marketing to be successful, it has to quench the customers’ needs (Kotler Keller, 2009).Advertising We will write a custom essay sample on Definition of Marketing specifically for you for only $16.05 $11/page Learn More Alternatively, marketing can be defined as the course through which organizations increase the worth of their items and services to attract the attention of customers. Additionally, the Chartered Institute of Marketing defines marketing as one of the tasks assigned to management and includes discovering, looking forward to and satisfying customer needs with the aim getting returns (Mohan, 2005). Once the marketer has discovered customers’ needs, he/she should strive to improve the quality of the goods and services. The next step entails informing the customers about the item and service whose value has been improved to meet their needs. Kotler and Keller (2009) argue that the main objective of marketing is to sensitize the public about the existence of a given item or a service. This awareness can be spread through advertising and there are many channels of advertising, which include the Internet, radio, television, posters, and billboards. When marketing an item its important to focus on the needs of the potential customers because this is what will make them want to buy the good or service. Exaggerating the features of an item or service will only drive customers away because they will feel as if they are helping someone achieve his/her sales targets. After addressing the needs of the customers, they will probably be content and refer the goods or services to their friends, which will eventually lead to organizational development. The above statement may sound too good to be true, but analyzing it from another perspective confirms that it is actually true. For instance, if an organization that sells farming equipments satisfies the needs of several customers by making the equipments more durable, the contented customers will refer other farmers who are in need of durable equipments the organization supply. As time moves by, the customers will swell and the organization will have to make more farming equipments to meet the increase in demand. Additionally, more employees will have to be brought on board to help the organization achieve its mission. In this regard, marketing is important to any given organization and thus, the success of a business rests on its marketing techniques. First, Mohan (2005) states that marketing tells the outside world about the goods and services that can be obtained from a certain organization. This suggests that people cannot tell what an organization deals with, unless they hear from the organization itself.Adve rtising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This sensitization is usually achieved at a cost, but the benefits sought after are worth the expenses. For instance, Toyota is the leading automaker and currently, the company is developing a model powered by a lithium battery. Thus, the company has to inform the public about this initiative. However, there are companies that do not need to market their items and services because they have been in the industry for so long and have a good reputation. Similarly, marketing is perceived to have a positive influence towards increasing the revenue generated from the sale of an item or service. In fact, customers cannot buy unfamiliar items or services. When a new items or services are introduced in the market, the customers are reluctant to purchase it because they do not know anything about it. Marketing therefore helps to increase the sale s earned from a given item/service. According to Bell (n.d.), informed customers are most likely to buy an item, and the more they are informed the more they buy. The customers will make the purchase for various reasons. Some will purchase the item or service just for the sake of trying it, while others may want to confirm what they hear their friends say about the product/service. Furthermore, marketing ensures that people are aware about a particular item or service and the benefits that come with it. For instance, when Samsung introduced plasma TV, it had to sensitize the public about this item through commercials that were aired in TV stations, billboards and the Internet. The cost of advertising was high, but its nothing compared to the revenue that was earned from the increase in sales. Marketers anticipate that the sales will continue to increase as the awareness campaigns increase. This is because there are people who have not yet heard about this product and they will proba bly purchase it once they are informed about it. Lastly, marketing enhances the reputation of an organization. This is because organizations use marketing as the platform to familiarize the public with their brand name. This is because people loyalty to brand names that are marketed intensively. People refer to their familiarity with a given brand to gauge its reputation and thus, they cannot trust items or services that sound or look foreign to them (Kotler Keller, 2009). For instance, customers who wish to buy mobile phones may prefer the most common models such as Nokia, Samsung, Motorola and Apple. This is because they are familiar with these brands and they know where to get the accessories that are compatible with these brands. This suggests that no one wants to be the first to use a new brand and thus, every one wants to try what others have already tried.Advertising We will write a custom essay sample on Definition of Marketing specifically for you for only $16.05 $11/page Learn More References Bell. P. (n.d.). Importance of Developing a Marketing Strategy Plan. Web. Kotler, P. Keller, K. L. (2009). Marketing Management (13th ed.). Upper Saddle River, NJ: Prentice-Hall. Mohan, J.K. (2005). International Marketing. New Delhi: Oxford University Press.

Nichomean ethics book IV essays

Nichomean ethics book IV essays In book VII, Aristotle discusses pleasure and pain. Aristotle says a philosopher must study pleasure and pain since he is an architect of the end. Aristotle informs you that children and animals pursue pleasures. Pleasure is not a chief good because it is not an end, but a coming to be. I believe that Aristotle states that children and animals pursue pleasures because he believes there minds to be uneducated in knowing what the virtues of life are and they enjoy simple pleasures because they can not see nor comprehend the grand scheme of life. Pleasure is not a chief good because it does not follow the proper guidelines to be a chief good. Pleasure is a short-formed way for someone to feel happiness for a temporary amount of time. They may achieve this by doing a simple action and experiencing the good produced by such action. One may find walking down a scenic route pleasurable but, once the walk is over the pleasure experienced will also be gone where the chief good will leave you feeling well for an infinite and indefinite amount of time. It is also said that not all pleasures are good. I agree with this statement. If one likes to smoke and every time one smokes, the chemical reaction caused by ingestion of cigarette brings pleasure to him. Now, the action of smoking ultimately pleasures him but he is surely poisoning himself. In some societies is perceived as dirty to smoke while in previous decades it was a refined habit to perform. Aristotle points out that there is a relativity of pleasure to remedy the situation. So pleasures depending on what they are i.e. (smoking, drinking, promiscuity)used to aide in the dealing with pain may in turn be a crutch or vice taking one further from the chief good by clouding judgment and sense of well-being. So even though some pleasures are bad there is no reason why some should not prevent on from ...

Introduction to Florida History Essay Example | Topics and Well Written Essays - 750 words

Introduction to Florida History - Essay Example Martin Luther King, under Southern Christian Leadership Conference (SCLC) commenced an immense campaign to lend support to local civil rights movements. The objective of Dr. King was twofold: that in addition to ending local desegregation, the media attention given to the city would gather support nationally for the 1964 Civil Rights Act which had then stalled in congress. What happened is that, in 1963, under the leadership of Robert Hayling an advisor to the city’s branch of the National Association for the Advancement of Colored people (NAACP) started the campaign to pressure to end segregation in St. Augustine. They organized demonstrations; sit-ins and pickets against segregated businesses. Perfect opportunity to air their grievance was presented in 1963 as the city was preparing its 400th year anniversary. Municipal officials intended to showcase only â€Å"acceptable† history, of which segregation was deeply inculcated. City leaders left blacks from the celebrati on preparations, jolting the local NAACP chapter to write to President Lyndon Johnson asking him to cancel his planned visit because no blacks were involved, and the city leadership had refused to form a biracial committee. As a result, White supremacists led by Ku Klux Klan (KKK) responded with violence against them. The major confrontation resulted from Haylings opposition to the federal funding to the city’s celebration. The white supremacists were angered, and violence resulted. Gunshots were fired at Dr. Haylings’ home, with armed white ruffians shooting at black neighborhood, which led to the death of one of the armed whites and charge of four blacks for the murder. There was an escalation of the racial disharmony that culminated the arrest and indictment of Haylings by a grand jury which blamed him and other activists for the racial crisis that was being witnessed then. As a result, SCLC decided to conduct seminars to give a workshop on non-violent protest. As a ll this was happening in 1963-1964, national media attention had been turned on St. Augustine. This media attention made old city more vulnerable to racial crisis as both the civil rights and white supremacists turned their guns there. Dr. King personally took charge of the demonstrations in May 1964, arriving together with his assistant Rev. Ralph Abernathy and other civil rights leaders. Their arrival gave momentum to the civil right movement and exploited the media attention that was directed at the city. St. Augustine was turned into a racial battleground. SCLC sent nationwide calls for volunteers to join in the protest. SCLC demonstrations infuriated the whites after they interrupted the lucrative tourist businesses, and, therefore, the scale of violence and unrest increased. These scenes were being televised to a shocked nation. SCLC leadership rejected calls by a grand jury to leave the city, on grounds that SCLC had disrupted the racial harmony. However, they agreed to leave after Florida Governor C. Farris Bryan, had promised to form the biracial committee in 30th June 1964. In addition to the media coverage, this racial unrest was perfectly timed to coincide with the demonstrations that were taking place in other U.S cities. The senate was also debating the motion to end the filibustering by the southerners. At the same time, black right lawyers began winning courtroom battles, with Judge Bryan Simpson ruling severally in favor of civil rights activists, encouraging black lawyers to bring cases against the white supremacists. His decision culminated in the injunctions and orders that brought the community under control. Therefore, Dr. King used the media atten

The Three Eras of Law Enforcement Research Paper

The Three Eras of Law Enforcement - Research Paper Example This paper will discuss the three eras of law enforcement looking at different aspects of the historical context of police, which will better help with understanding of how economic, political and social forces have molded the social policing institutions. The paper will also focus on the different transformational periods that law enforcement has undergone to be what it is today. The 1840-1930 political era has been associated with five main aspects namely the fact that authority came from law and the politicians, foot patrols were extensively used, the social service function was broad, there existed a strong connection between the force and the community and it also portrayed a decentralized organization. The political era’s main disadvantage lay on the aspect that the police authority mainly depended on the law and politics; on the other hand, the close political connections also presented certain challenges. For example, in New York regular officers even under the directive of a superior police officer could not be dismissed. The chief’s tenure was mainly limited to a year. Therefore, any early New York police officer who had strong political support could directly disobey the directives of his commanding officer. As compared to the British officers who were worried about things like wearing disorderly uniforms, showing up for work late and behaviors considered as disorderly to citizens, their American counterparts were assaulting their superiors, releasing their prisoners from other police officers custody and extorting money from the citizens. It is unnecessary to point out that during this era; corruption became a major issue in law enforcement. The biggest underlined factor for corruption was the soils system that had a motto that suggested that to the victor goes for the spoils. This ended up causing unrefined interruptions with the law enforcement. For example, there was an impression by

The terms Race and Ethnicity Essay Example for Free

The terms Race and Ethnicity Essay The terms Race and Ethnicity are vastly different in meaning. Regardless of their historical definitions which can be lengthy and tend to run off on many tangents. Race to me simply is based on physical characteristics. The color of ones skin, the bone structure, eye color and shape, or texture and color of ones hair. The physical makeup of a person determines their origin of race, for example Black, White or Asian. Race is simply our biological composition. Ethnicity on the other hand is based in culture, where a persons ancestry developed, their national origin being foremost and then their learned culture and background over time becomes ones ethnic makeup. Examples of this are Hispanic, German, Scottish, English, Mexican, or Jewish. For instance I am White but also German, Irish and Dutch and through my family history there are cultural traditions carried on in each generation that have become part of my ethnicity and make me unique but also group me with people from my -specific ethnic background. Ethnicity means sharing cultural similarities such as language, cuisines, dress and traditions that are part of a national culture. As far as the ways these concepts are important to the United States society, there are many, however not all of them are positive. These concepts are important to the United States society because people are recognized for the diversity of their race and culture as represented by each individual group. In my opinion race has been and is still used to determine power in our society and always brings separation by the ways in which its distributed. Classes are formed and people are either lifted to a higher level of class based on their skin color or race of origin and others are suppressed and disallowed to climb higher in society by the same racial definitions. I believe the biggest importance in our society regarding both race and ethnicity is the way people are treated regarding healthcare and the glaring class separation. Whole sections of people can be made to feel alienated or be made to feel inferior if society fails to bring diverse groups together as one mainstream society. Ethnicity as I have seen it has brought groups closer in society. People of diverse nationalities seem to stick together and celebrate their diversity in close knit groupings, gathering at holidays to share cultural traditions. Choosing cohabitation in neighborhoods of common nationalities and cultures, forming alliances with similar fellowships and even encouraging social activities within cultural groups. Everyone can learn from anothers culture and bring their own knowledge to the table to share with others. Our country was founded on diversity and the common understanding that we are all different and all deserve the same respect for our individual values. In order to ensure success in the future of our country we need to broaden our thinking and teach tolerance and appreciation for our differences.

Free Essays - William Gibsons Neuromancer :: Neuromancer Essays

Neuromancer Neuromancer revolutionized the way people look at technology. Many people were scared of "cyberspace". They felt it would change the way the world was run. Some even thought that meals would begin to be served in pill form, and the world be ruled by darn dirty primates. Throughout Neuromancer we see a very vivid dystopia. We see our first sign of the dystopia in chapter one. It begins with Case, whose name fits him very appropriately. He treats his body as an object. He uses it just to log onto cyberspace. Case has been injected with a poison that keeps him from surfing through cyberspace. This has created a dystopia within Case. He used to make his living through cyberspace. He now injects himself with drugs in an attempt to try and find a cure. Another way we see the dystopia through Case is the room he lives in. They are called coffins, which is a very appropriate name. These rooms are extremely small. Another sign of dystopia is when Case goes to Japan in hopes of finding a cure on Japan's black market. They have a big supplier of organs there. This demonstrates the struggle in Japan. In Case's time there is such a high demand for organs that they will sell them illegally over the black market. The black market most of the time represents the scum of society. There crime runs rampant. People will get killed for their organs, just so someone can make a few extra dollars. The next sign of this book being a dystopia is Ratz. He is supposed to represent the experiments that society is playing on the people. His body is composed of mostly artificial goods. Gibson named him Ratz too, because he represents the "lab rat" of the book. He is supposed to represent what society will do to you if you give in to it. He has no control over what he has become, just like the little "lab rat". Another sign of dystopia is the way the computers have changed everything. The computers run people's lives in Neuromancer. It seems no matter where Case goes there is always someone watching him. Wintermute has the phones ring one time when Case walks by. This demonstrates the power that the Ai's have in Neuromancer. The artificial intelligence is another example of the dystopia in Neuromancer.

Authentic Freedom Essay

A human being is free to do as what they please! That’s just an interpretation of authentic freedom. All too often humans think of freedom as a free for all. Authentic freedom is does not mean doing what one wants when one wants to whom one wants, but rather it means, understanding who one is , that a human being is not alone and here to contribute to society. Authentic freedom is a paradox, one that will make you think, but not a contradiction. The more freedom a human being has, the more one is called to respond. â€Å"Freedom is exercised in relationships between human beings. Every human person, created in the image of God, has the natural right to be recognized as a free and responsible being. All owe to each other this duty of respect. The right to the exercise of freedom, especially in moral and religious matters, is an inalienable requirement of the dignity of the human person. This right must be recognized and protected by civil authority within the limits of the common good and public order (Catechism, 1732). A human being gains freedom, by exercising freewill in a positive and productive way. People make choices in daily life, choices that affect the ability to live a free life. When one chooses to go counter to the common good, a human being chooses slavery, slavery to the consequences of one’s choice. †The more one does what is good, the freer one becomes. There is no true freedom except in the service of what is good and just. The choice to disobey and do evil is an abuse of freedom and leads to â€Å"the slavery of sin† (Catechism, 1733). When a human chooses not to listen to their conscience one chooses to listen to the voice of evil, when that happens, a human being has just entered in to a slave/master relationship. With them being the slave. Freedom allows one to make choices that benefit themselves and more importantly the world around them. Freedom demands of one, or rather obligates one to concern ourselves with the affairs of the world around us. If you look at the world around a human being, countries where freedom is lacking, the overall population is less concerned with their fellow man, then in a freer society. The same can be said of individuals, the more freedom a human being has, and the more responsible one acts to other, on the whole.

Disregard of Moral Values Lead to Unethical Deeds Essay

This greed for money has crossed the limits of all ethical standards, regard and consideration for fellow men, or sympathy and compassion. All these things seem to have gone with the wind and are among the major casualties of the post-independence period. This development can be considered quite a new one, probably an accompaniment of the modern technological development which is . taking place rapidly in this country, as the malaise has especially afflicted the young and the middle aged people. The increasing attraction towards the modern glamorous lifestyles, big cars and bungalows, gorgeous dresses and jewellery has such effect on people that they would not hesitate to resort tovalues all means, unfair to acquire wealth and all luxuries of life. This mad obsession for reaching the top is the dream of everybody, and as such the moral and ethical values do not seem to have any place. Morality is often defined as the doctrine of actions right or wrong it is synonymous with ethics. Moralists are selfless and preach justice in every sphere of life. If people tend to observe morals, they will constitute a healthy and sound society. Morality knows nothing of the geographical boundaries or distinctions of race or color in modern age, the traditional values which are in themselves moral and symbols of rectitude, have been radically transformed. Most of the principles are in a flux and human convictions based a rich human experience are in the melting pot. Obsessions with circumstances and the peculiar conditions prevailing in a region have proved so overpowering that everything else is thrown overboard. Excessive wealth does not necessarily promote culture and intelligence. In fact, the ostentatious and luxurious living that wealth promotes, causes a notable deterioration in character and conception of values. Rarely do highly intelligent people, famous writers or artiest belong to rich families. Since wealth itself has the habit of diminishing fast, most of those who possess it go to any extent, even to the adoption of unethical practices and dishonesty to acquire more wealth. This leads to further decay and deterioration of character. India’s Poet Laureate, Rabindra Nath Tagore warned. â€Å"Greed of wealth and power can never have a limit; a compromise on self-control can never attain the final spirit of reconciliation.

buy custom Learning Curves essay

buy custom Learning Curves essay Nowadays some people decide not to get higher education, finding such excuses as high unemployment rates and low salaries. However, studying is as significant as it was several decades ago. Hence, uneducated people will probably regret not getting a degree. The older a person gets, the harder it becomes to memorize much information. Thus, it is advisable not to delay studying. Although life circumstances are not always favoring for studying, there are such factors as parenting, socioeconomics, and technology that contribute to the enhancement of students learning process, and a person should take advantage of them. Parents influence their child's learning process. First of all, parents are the closest people for a child. Thus, a child often copies the behavior of parents. To exert a strong impact on childs willingness to study, parents should set a good example. For instance, they may show their child that even though they are grown-up, they still want to learn something new about the world. They may watch interesting documentaries and read scientific journals. In this case, the child will realize that it is never late to learn something. Parents should also teach their child how to be fond of studying. Undoubtedly, it is not easy, and somebody may argue that it is teachers but not parents task. However, it will be easier for teachers not to start from the very beginning. Parents should turn studying into a play, and the child will be more interested in this activity. It is more than significant for parents not to push their child hard. All parents would like their offspring to become the best and the smartest. To achieve it, they often start to deprive a child of childhood and make him or her study hard instead of playing or going for a walk. People observe that the result is quite the contrary: the child will start hating the studying process. Instead of pushing hard, parents hould explain that learning is significant. They should not underestimate the child. When it comes time to choose a future career, parents should let their child make a decision. They should not interfere into this process because, at that age, the offspring should realize that it is his or her life, and it is time to know how to live it. Parents should understand that if they make this choice, then it is doubtful that the child will like the future occupation or even manage to obtain a degree. Another way for parents to facilitate the childs learning process is to remain understanding. If a child loves studying, parents should not overload him or her with household duties. If a child starts to was h the dishes instead of writing a report, then it will probably have a negative effect on his or her studying process. Parents should realize that a day is limited, and their child does not have time for accomplishing all the tasks. Technology also positively influences a students learning process. Firstly, technologies save much time. Nowadays, few students think that their lives are easy. However, they do not even imagine the way they would perform if there were no technologies. If the Internet did not exist, a student would have to spend hours sitting in libraries and looking for the necessary information. It is observed that students do not often visit libraries anymore. Instead, they use the Internet. Secondly, technological development allows a student to receive more information. The existence of large databases and online libraries allows learners to gain as much knowledge as they wish. Technologies let people get familiar with and analyze different views. The usage of technologies is also beneficial because it makes it possible for instructors to check students papers for plagiarism. Without doubt, an instructor is not able to know everything in the world, so the absence of technologies would create man y opportunitiies for students to cheat. Lastly, technologies make a studying process more engaging. Technologies allow instructors to diversify assignments that they give to students. For example, a professor may ask students to make a PowerPoint presentation. Thus, the task will be interesting and creative, not a boring one. Socioeconomics impacts on the learning process in a good way as well. Nowadays, a person who has a degree is more likely to find a job with a high salary. Companies that hire people take into account their education because it ensures that a person has certain basic skills, required knowledge, and some experience. Thus, the possibility to receive good money after graduation inspires students to study harder. Fortunately, there is a variety of job opportunities due to the existence of the market economy. It makes a student feel confident that he or she will have a chance to send resumes to other companies in case one of them disagrees to hire him or her. It is observed that a student studies better if he or she realizes that companies require different specialists to work for them. Therefore, their profession will certainly be useful in the future. Moreover, the possibility of further development also encourages students to learn more while studying. In case an individual does not hav e a degree, he or she realizes that it is almost impossible to become a manager of a restaurant after working as a waitperson for two years. Socioeconomics opens more doors for a person. This way, students know that they may climb the career ladder. To sum up, parents, technology, and socioeconomics have a positive impact on students learning process. All factors under consideration create a positive environment for a person to develop and gain much information. They also make a person sure about the reasons to study and possible outcomes of this difficult and time-consuming process. Buy custom Learning Curves essay

Wishes to Write on a Chinese New Year Lantern

Wishes to Write on a Chinese New Year Lantern Chinese New Year includes two weeks of celebration with most activities taking place on just three days: New Years Eve, New Years Day, and Lantern Festival, which is celebrated on the last day of Chinese New Year. Heres what you should know about the Lantern Festival, including the symbolism of the celebration and which characters to write on your own lantern to wish in Chinese. What Is the Chinese New Year Lantern Festival? Every year, on the last day of Chinese New Year, families from Taiwan to China place colorful lanterns outside their homes and launch them into the night sky. Each lantern corresponds to a particular wish the family has for the new year, with the colors  having various meanings. For example, sending off a red lantern represents a wish for good fortune, while orange symbolizes money and white symbolizes good health. There are many stories about why this festival takes places. For example, in one of the origin legends, Emperor Qinshihuang, the first emperor to unite China, held the first Lantern Festival to ask Taiyi, the ancient god of heaven, for health and good weather. In another of these legends, which is rooted in Taoism, the Lantern Festival was first put on to celebrate the birthday of Tianguan, the god of good fortune. Other explanations center around the Jade Emperor, and a maid named Yuan Xiao. Wish in Chinese: What to Write on Your Lantern The festival has changed a lot over the years. Simple handheld paper lanterns have been replaced with elaborate  colorful lanterns of all shapes and sizes. But the tradition of sending wishes to be granted into the sky has remained. Many revelers enjoy writing riddles or wishes on the lanterns before sending them airborne. Here are some examples of what you may want to write on your own lantern, include the Chinese symbols and pronunciation. Onward and upward:  Ã¦ ­ ¥Ã¦ ­ ¥Ã© «ËœÃ¦Ëœâ€¡ (bà ¹ bà ¹ gÄ oshÄ“ng)Good health:  Ã¨ º «Ã© «â€Ã¥  ¥Ã¥ º · (shÄ“ntÇ  jinkÄ ng)All wishes come true:  Ã¥ ¿Æ'æÆ' ³Ã¤ ºâ€¹Ã¦Ë†  (xÄ «n xiÇŽng shà ¬ chà ©n)Be happy and carry laughter all the time:  Ã§ ¬â€˜Ã¥  £Ã¥ ¸ ¸Ã©â€"‹ (xio kÇ’u chng kÄ i)Business will grow and get better:  Ã¤ ºâ€¹Ã¦ ¥ ­Ã¨â€™ ¸Ã¨â€™ ¸Ã¦â€" ¥Ã¤ ¸Å Ã©â€"‹ (shà ¬yà ¨ zhÄ“ng zhÄ“ngrà ¬ shngkÄ i)Everything will be lucky and go smoothly:  Ã¨  ¬Ã¤ ºâ€¹Ã¥ ¤ §Ã¥ â€° (wnshà ¬djà ­)Things will happen as you wish:  Ã¤ ºâ€¹Ã¤ ºâ€¹Ã¥ ¦â€šÃ¦â€ž Ã£â‚¬ Ã¥ ¿Æ'æÆ' ³Ã¤ ºâ€¹Ã¦Ë†  (shà ¬ shà ¬ rà ºyà ¬, xÄ «n xiÇŽng shà ¬ chà ©ng)Pass an entrance exam and get enrolled in a school:  Ã©â€¡â€˜Ã¦ ¦Å"é ¡Å'Ã¥   (jÄ «nbÇŽng tà ­mà ­ng)Harmonious family and prosperous life:  Ã¥ ® ¶Ã¥â€™Å'è  ¬Ã¤ ºâ€¹Ã¨Ë†Ë† (jiÄ  hà © wnshà ¬ xÄ «ng)Work smoothly:  Ã¥ · ¥Ã¤ ½Å"é  â€ Ã¥Ë† © (gÃ… ngzuà ² shà ¹nlà ¬)Quick ly find Mr. Right:  Ã¦â€" ©Ã¦â€" ¥Ã¦â€° ¾Ã¥Ë† °Ã¥ ¦â€šÃ¦â€ž Ã©Æ'Žå â€º (zÇŽorà ¬ zhÇŽodo rà ºyà ¬ lng jÃ… «n)Make a fortune:  Ã¨ ³ ºÃ©Å' ¢Ã§â„¢ ¼Ã¥ ¤ §Ã¨ ² ¡ (zhunqin fÄ  d ci) Whatever your wish, Chinese New Year can be a wonderful opportunity to set the tone for the year ahead.

Bailing out Corporate America - Reflective Paper Research

Bailing out Corporate America - Reflective - Research Paper Example Sound familiar, as you can see, it was written in 1991. This very same scenario can be seen in new articles from 1943, 1980, 1991, and now 2008. The American people say that they do not want to reward greed by bailing out the corporations but greed is not the real problem. The real problem is that it fails the American dream. How might we define the American dream? It is more than cars and money. James Adams was the first to actually attempt to define it. That definition was of â€Å"a land in which life could be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.† This is a dream that European upper classes might have some difficulty in interpreting and now many of our own are having trouble hanging on to. Americans have become weary and mistrustful of it. It is a dream about a social order in which each man and woman shall attain their fullest potential of which they are innately capable of being recognized by others for what they are regardless of the circumstances from which they came. This is the dream that is being lost to Americans who are working hard and losing to companies who are not. From the time we are young children, we are taught, if we work hard and do well, we will be rewarded. Essential to the American dream is the belief that you will be rewarded if you are successful. This is so much a part of the society and culture that it also becomes part of the ethics of the culture. If you work hard throughout your life, you will have what you want and maybe more. This is where the anger really comes from. Greed is part of the American dream. All Americans are greedy. Americans do not hope to have just enough, they hope to have everything they can get but they expect to get it by working hard, doing a good job, and being successful (Sandel, 2009) anything else is considered theft. Why then, are we rewarding with millions of dollars those companies

Comparing Larry McMurtry's Lonesome Dove to the Reality of the Essay

Comparing Larry McMurtry's Lonesome Dove to the Reality of the American West - Essay Example This is also an obvious example on how the Americans try to look for the thrill in the midst of the challenges and once again, rise and see the co-called modern reality of boundary expansion. Going back to the story, we can recall that each character has different internal conflicts that make up and or create their identity. A brief example of this is Woodrow Call and Augustus McCrae who have different persuasions and trips in life. Call is a loner which solely justifies his need for distance seeing that he is a very responsible person and a leader in image as seen and felt by people around him. McCrae on the other hand has his on longing for love and acceptance from Lorena Wood which in the end, only after he dies shall he get upon the realization of Wood that the short time marriage that MacCrae offered at the middle part of the story is indeed significant. Other characters also have their own mini conflict if that is the perfect way to see it, and these conflicts when joined all together will form one particular dilemma that can only be triggered by Call and McCrae's wanting to travel and search for the best time in their lives traveling away from the Lonesome Dove. It is surprising and or rather ironic to know that while the title suggests of the name of the place where the characters belong and where their identities are formed, the events happen away from the place of the subject. The characters are moving away from their identities which can all be related to the idea of American expansion. By the time the story is written, in the late 80' s to be specific, Americans have been struggling to fight against the Indians, all for the sake of land. This issue on land can all bring us back to the movies that proliferated in the early 80's with a topic of mostly protecting the boundaries which in history Americans try to defend. In short, this story of the Lonesome Dove presents to us a myth like art which can be seen as a rationalization of the movement being made in history, the movement of development from the part of the Americans and even from the European people as they join the world in settling for a culture that will soon be part of their identity and social living. However, the movie is not enough to conclude white male supremacy and its longing for Western expansion because it will be a harsh generalization to say such idea exists when others, specifically those in Europe are themselves finding a way to move to different directions to look for lands to toil and improve. The decline of the western as a commercially viable film and television genre in the 1970s and 1980s is not tied only to its traditional association with white male supremacy, however. After all, other currently popular action genres, including those that have absorbed some of the western's traditional thematic concerns, are similarly dominated by white male protagonists (e.g., the science fiction film: The Road Warrior "solves" the problem of the vanished wilderness by blowing up the world and starting from scratch, placing Mad Max as the reluctant and cynical avatar of a new civilization in a post-apocalyptic frontier). Rather, the western was rendered obsolete primarily because of its close ties with the nineteenth- and early twentieth-century myth of free-enterprise capitalism. In the present postindustrial era, as more and more people find themselves permanently un- or